New York - November 19, 2019
|9:00||Neuromarketing for Shopper Marketers|
Join neuromarketing pioneer Michael E. Smith for an intense introduction to neuromarketing for shopper marketers. In one afternoon you are up-to-date with the latest technologies, the opportunities, and pitfalls.
|* The why and what of neuromarketing in retail|
* The how: behavioral methods
• Response time
• Facial expression analysis
* The how: peripheral nervous system physiology
• Heart rate variability
• Electrodermal responses
* The how: central nervous system physiology
• functional Magnetic Resonance Imaging (fMRI)
* Ethics of neuromarketing
Michael E. Smith, Founder and Principal Scientist, Adaptation Research
|Wrap-up and end of the session|
|Shopper Brain Conference Goes Shopping!|
Pre-conference retail safari 'Shopper Experience Highlights of New York'
Join us on a retail safari in New York to see the latest shopper innovations with a neuro perspective.
Identify the next hot trends in the city that never sleeps. We’ll visit concept stores, innovative leaders and brands, and get the latest consumer trends from the US market. This Shopper Brain Conference innovation tour is extra special because a few neuromarketing experts will accompany us – so you can pick their brains in practice. They will put the shopper’s experience in neuro perspective in-store. The tour ends with a beautiful dinner, mingling with peers.
|Return at the hotel|
Agenda Conference Day 1 »