shopper brain conference
NEW YORK, November 19-21, 2019
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How do Consumers Divide Attention Across Screens? A Facebook Case Study
Thursday Nov 21, 3:00pm - Main Stage

Do you know how your audience consumes different media? It’s predicted that by 2019, people in the U.S. will spend as much time on mobile as they do on TV. This has important implications for your marketing campaigns across screens! 

Jeff Bander presents a case study commissioned by Facebook, revealing how consumers in six countries divide their time between screens during an evening in front of the TV. Join Jeff to learn how eye square used in-home eye and device-tracking techniques, find out the study’s key takeaways, and align your marketing plan accordingly! 

What the audience can learn:

  • How researchers used in-home and device-tracking to understand audience attention
  • Where TV-viewers focus their attention during non-ad programming and TV ads specifically
  • Why a combined TV and Facebook strategy generates better business results than TV alone
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