Uncovering the ROI of In-store Marketing with Video Metrics
Wednesday November 20, 11:45 am - Main Stage
Today, brands invest heavily in shopper marketing, spending upwards of $100 billion. But how do you measure the effectiveness of those marketing dollars, to maximize your investments? Amishi Takalkar reveals the answer, as she presents the latest insights from a case study on using video metrics to measure the effectiveness of in-store marketing.
Join Amishi and find out how in-store shopper video and audio data into the key metrics of Notice and Conversion, to directly measure marketing ROI. Learn which marketplace factors affect the shopper and which display activities lead to higher engagement.
What you can learn:
The impact of brand equity on the effectiveness of in-store marketing tactics
The role of display location and the ability to impact shopper behavior
- The advantage of quantitative video research to measure shopper marketing effectiveness
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