Day 1
New York - Wednesday, November 20, 2019
New York - Wednesday, November 20, 2019
9:00am | Welcome coffee & registration |
9:30am | Opening by Master of Ceremonies, Phil McGee, President Decision Breakers |
SHOPPER'S JOURNEY IN THE SHOPPER'S MIND | |
9:45am | Vital Role of the Shopper’s Subconscious Throughout the Shopping Journey • The changing role of the physical store • Critical importance of retailers and marketers becoming “active retailers” • Anticipating shopper demand through neural connectivity to the shopper Herb Sorensen, Adj. Sr. Research Fellow, Ehrenberg-Bass Institute for Marketing Science |
10:15am | Product Features and/or Emotions • What stimuli and emotions drive product purchase? • Which research approach can you take to tie these two together?
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Why a link between research on product features and emotions is essential Paul Conner, CEO, Emotive Analytics |
10:45am | Coffee Break |
THE NEW SHOPPER JOURNEY | |
11:15am | Priming the Brain for a Purchasing Decision • What is priming, and how should it be applied in the shopper's journey? • What information to withhold, and what to reveal to a customer, and in what order? • Insights from EEG studies on memory after being exposed to messaging Carmen Simon, Founder, Memzy |
11:45am |
Uncovering the ROI of In-store Marketing with Video Metrics • Why are not all shopper marketing tactics equally effective? A case study • Which in-store display activities provide the highest ROI? • How can quantitative video research revolutionize your marketing campaigns? Amishi Takalkar, CEO, NAILBITER data products |
12:15pm | Lunch break |
APPLYING NEURO INSIGHTS | |
2:00pm | Brand and Shopper Insights: Forces and fear driving promiscuous decision making • Discovering valuable subconscious techniques to revitalize your brand equity research • Learning about the various styles of the promiscuous shopper brain • Understand how the shopper brain can change from category to category Devora Rogers, Chief Strategy Officer, Alter Agents |
2:45pm | Neuro Lessons for Creatives: The Neuro Journey of an Ad Guy • Which neuromarketing lessons can be applied before and during the creative process? • How to celebrate (and get the most out of) creativity in a world full of data? Wim Ubachs - Creative & Strategy Director, Het ei van Ubachs (Dutch agency) |
3:15pm | Coffee Break |
OPPORTUNITIES OF AI & MACHINE LEARNING IN RETAIL | |
3:45pm | Using Artificial Intelligence and Machine Learning in Shopper Research • Effective use of Artificial Intelligence (AI) and Machine Learning (ML) in marketing • Using AI and ML in the different customer journey stages • Potential other applications Denyse Drummond-Dunn, Founder, C3Centricity |
4:15pm | The Many Faces of AI What (or whom) will consumers trust - and obey? • Robot or avatar sales advisor effects on shopper decision making • Chatbots and software detecting an emotional state in sales interactions • Facial recognition and wearables technologies in automatic personalization Michael Solomon, Professor of Marketing, Saint Joseph’s University in Philadelphia |
SHOPPER BRAIN NETWORKING | |
4:45pm | Wrap-up & Networking Drinks |
7:00pm | Conference Dinner (FULLY BOOKED) Mingle with other shopper marketers, consumer insight professionals, and everyone else with a passion for retail and an innovative mind, while enjoying the taste of New York. Gaonnuri Restaurant 1250 Broadway Penthouse (39th Floor) |
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