New York - Wednesday November 20, 2019
|9:00am||Welcome coffee & registration|
|9:30am||Opening by Master of Ceremonies, Phil McGee, President Decision Breakers |
SHOPPER'S JOURNEY IN THE SHOPPER'S MIND
|Vital Role of the Shopper’s Subconscious Throughout the Shopping Journey|
• The changing role of the physical store
• Critical importance of retailers and marketers becoming “active retailers”
• Anticipating shopper demand through neural connectivity to the shopper
Herb Sorensen, Adj. Sr. Research Fellow, Ehrenberg-Bass Institute for Marketing Science
|Product Features and/or Emotions|
• What stimuli and emotions drive product purchase?
• Which research approach can you take to tie these two together?
• Why a link between research on product features and emotions is essentialPaul Conner, CEO, Emotive Analytics
PURCHASE DECISION MAKING
|Priming the Brain for a Purchasing Decision |
• What is priming, and how should it be applied in the shopper's journey?
• What information to withhold, and what to reveal to a customer, and in what order?
• Insights from EEG studies on memory after being exposed to messaging
Carmen Simon, Founder, Memzy
|Choice Overload and Neuroscience|
• Balancing offering in a world of choice
• Decreasing anxiety without eliminating options
Speaker to be Announced
LEAVING THE LAB: LIVE SHOPPER RESEARCH
Uncovering the ROI of In-store Marketing with Video Metrics |
• Why are not all shopper marketing tactics equally effective? A case study
• Which in-store display activities provide the highest ROI?
• How can quantitative video research revolutionize your marketing campaigns?
Amishi Takalkar, CEO, NAILBITER data products
|2:45pm||Speaker to be announced|
THE FUTURE OF SHOPPER INTERACTIONS
|Using Artificial Intelligence and Machine Learning in Shopper Research |
• Effective use of Artificial Intelligence (AI) and Machine Learning (ML) in marketing
• Using AI and ML in the difference customer journey stages
• Potential other applications
Denyse Drummond-Dunn, Founder, C3Centricity
|4:15pm||The Many Faces of AI|
What (or whom) will consumers trust - and obey?
• Robot or avatar sales advisor effects on shopper decision making
• Chatbots and software detecting emotional state in sales interactions
• Facial recognition and wearables technologies in automatic personalization
Michael Solomon, Professor of Marketing, Saint Joseph’s University in Philadelphia
SHOPPER BRAIN NETWORKING
|4:45pm||Wrap-up & Networking Drinks|
Mingle with other shopper marketers, consumer insight professionals, and everyone else with a passion for retail and an innovative mind, while enjoying the taste of New York.
| « pre-conference activities|
agenda of day 2 »