shopper brain conference
nEW YORK, June 7-8, 2018
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New: In-Store A/B testing
-Using eye-tracking and EEG data to effectively compare two in-store situations
In the past decennia we’ve all witnessed screens turning into shops. With a myriad of options to tweak the web is an easy platform to run (A/B) tests. But what happens if you turn your shop into one big screen? This is exactly what one European Telco chain did. Creating a completely adaptable store with walls made out of screens. This provided a new and great testbed for real life experiments. Coen Olde Olthof, CEO, Alpha.One