Devora Rogers brings extensive experience in shopper marketing, digital tech, and B2B marketing strategy. Devora helps clients transform their business, break down silos and deepen shopper engagement through quantitative shopper insights and technology innovation. Devora was instrumental in pioneering new path to purchase methodology adopted by Google as the basis of their groundbreaking 2011 ZMOT study. Previously, she has held senior leadership roles at Inmar and IPG’s Shopper Sciences. Devora is a regularly featured speaker at industry and client conferences; her TedX talk on the Future of Shopping and Retail has been watched over 200,000 times.