Buy tickets
shopper brain conference
nEW YORK, November 19-21, 2019
Buy Tickets

Neale Martin



Six years ago, I pioneered the idea that marketing theories and models are wrong because they are based on a flawed assumption: that consumers make rational and conscious decisions. Since then, I've been working with a diverse set of clients (major food and CPG, pharmaceutical and communications companies) in developing and implementing market research, product development, messaging, and distribution based on a new view of marketing.


Navigating Retail: The Force of Habits