Elissa Moses established and leads the global Neuroscience and Behavioural Science Centre at Ipsos. The “Centre” offers nonconscious measurement tools for understanding engagement and emotion for integration into client research. Ipsos is the fastest growing provider of Neuro/Behavioral Science measures worldwide providing Facial Coding, Implicit Reaction Time, EEG, Biometrics, Behavioural Economics and Eye Tracking. Prior to joining Ipsos, Elissa was Chief Analytics Officer at EmSense pioneering neuro applications to ad testing, package testing and in-store shopper research. Earlier, Elissa was head of Philips Global Consumer Intelligence/Strategy, Managing Partner at Grey, Head of Strategy at DMB&B and Founder/Managing Director at BrainWaves. She is a professional speaker, author of numerous articles, the book The $100 Billion Allowance, co-author of ESOMAR’s “36 Questions to Help Commission Neuroscience Research” and a reviewer for the Journal of Advertising Research.