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shopper brain conference
nEW YORK, November 19-21, 2019
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Diana Lucaci



Diana Lucaci is the Founder and CEO of True Impact, Canadian Chair of the Neuromarketing Science and Business Association (NMSBA), Top 30 under Thirty by Marketing Magazine and winner of the Best in Class research award, from the Marketing Research and Intelligence Association (MRIA).

Diana’s mission is to humanize marketing with brain science, having added value to companies like Canada Post, Colgate-Palmolive, Yahoo Canada, DDB Group, Plastic Mobile and many others. She holds a degree in Neuroscience and Psychology from the University of Toronto.


The Science Behind Great Packaging
How Tactile Media Affects Attitudes Towards a Product,