shopper brain conference
Dublin, October 25-26, 2023
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The Science Behind Great Packaging (June 23, 2016 4:00 PM)

Neuroscience research has demonstrated that the brain reacts differently to visual versus tactile communications. This reaction affects how you perceive s brand, its value and quality.

In an increasingly digitized world, consumers crave a multi-sensory experience in order to gain a memorable impression of their favourite brands. While drawing from the latest scientific research, we will highlight a case study featuring Colgate-Palmolive, on the topic of creating packaging and tangible experiences that sell.

Key Learning Points:
- The brain’s decision making process, and the effect of the senses
- How tactile media affects attitudes towards a product
- The science behind great packaging and the power of print.

Speaker: Diana Lucaci

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