shopper brain conference
Dublin, October 25-26, 2023
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The Impact of Influencers on Consumer Food Shoppers (June 24, 2016 - 11:30 AM)

A recent study indicates 90% of consumer decisions are due to a positive recommendation from someone that they trust. Couple this with the fact that 75% of all consumers don’t believe companies tell the truth in advertising, and you see the importance of cultivating influencers. In this session, we will discuss how an emerging brand in the food & beverage space uses influencers to grow its brand awareness and sales velocity. 

Speaker: Joel Warady

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