Hooked: How to Build Habit-Forming Products (June 24, 2016 4:15 PM)
What makes some products so engaging while others flop? Nir Eyal explains the psychology behind the world's most habit-forming technologies and provides practical advice for increasing user engagement.

Participants will learn:
- The common design patterns of habit-forming products.
- The stages of habit formation and how to optimize for user retention
- An in-depth look at the psychology behind what drives user behavior
- How to build products to cater to core human needs
- Practical steps for leading a design process to ensure your product is used regularly

Speaker: Nir Eyal


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