shopper brain conference - USA
June 22-23, 2017
Analog, digital, sensory and sound - how it all comes together for emotional retail
(June 24, 2016 01:30 PM)


As a digital design firm focused on making people fall in love with shopping again, we believe that nothing is more powerful than creating emotional connections with busy shoppers in stores. Steve Jobs once said, “You have to start with the customer experience 
and work backwards to the technology.” To create the perfect digital engagements at retail, we must understand both the psychology of the shopper and their reptilian brains. Learn how place, people and pixels can come together to dial up more powerful retail activations.  

Attendees will learn the biological reasons shoppers can’t help but buy more stuff and remain loyal. They will also learn the 6 constructs of a shopping experience and how to use them to create multiple positive emotional experiences inside their store. Lastly, attendees will learn how to measure the emotions at different shopping stages to deploy better, more effective experiences.

Speakers: Tayler Jordan & Ed King



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