On the day that Walter became acquainted with the field of psychology, his future was determined. After completing studies in Psychology and Business Administration Walter started his career at an advertising company as a behavioral strategist. Eight years ago his work and interest in the consumer’s brain resulted in the co-founding of neuromarketing research agency Neurensics.

In those 8 years Neurensics has performed more than 50.000 MRI scans for over 150 clients. Combined with implicit association test and other advanced behavioral analysis techniques Neurensics can give a complete overview of how the consumer will react to marketing material.