Toby Desforges is a recognized expert in shopper marketing and customer management. He has worked with over 50 of the top 250 consumer goods companies globally, across three continents, in both line management and consultancy. As a speaker, author and blogger, Toby is passionate about shopper marketing, but just as pragmatic in implementing change. In 2005, Toby co-founded Engage with Mike Anthony. Engage is a consultancy that leverages the power of a unique vision of shopper marketing and customer management to deliver better brand returns. Toby now leads Engage's consulting business internationally. In 2013 Mike and Toby published 'The Shopper Marketing Revolution', which has become a global bestseller on Amazon.com.
Toby will open the Shopper Brain Conference with his view on today's changing world and the implications for shopper marketers.