Steve Keller is the Sonic Strategy Director for Pandora, the largest streaming music platform in the US. Recognized as one of the leading experts in the field of audio branding, he blends art and science into award-winning sonic strategies and creative content for a variety of global agencies and brands. With a degree in psychology and over 30 years of experience in the music and advertising industries, Steve’s work explores the ways music and sound impact consumer perception and behavior. Recent experiments have examined the relationship between sound and taste, the existence of audio archetypes, the relationship between personality traits and music preference, and how bias impacts the aesthetic judgements of advertising professionals. He is the recipient of the iHearMedia Scholarship for Leadership in Audio Innovation, and is currently completing his thesis for an Executive MBA through the Berlin School of Creative Leadership, focusing on how brands can more effectively measure and predict returns on audio investments.