Simon is a Chartered Business and Consumer Psychologist and managing partner with the award winning psychological insight and behaviour change consultancy, Innovationbubble (www.innovationbubble.eu). Simon and his psychology team have advised well-known global brands (Fedex, Sony, Deutsch Bank, Ericcson, Aviva Insurance, Ericcson, SonyMusic, TalkTalk, Virgin Atlantic, Bupa, Microsoft, Universal) and travel brands (Virgin Holidays, Thomas Cook, Booking.com, Royal Caribbean, Virgin Atlantic), in relation to finding the hidden psychological influences on retention, purchase decisions, engagement and trust and how brands build these insights into their communications, sales and marketing strategies. This work has won multiple awards. Simon is an author and regularly presents at international conferences on employing psychological science to help brands develop stronger consumer experience. He has acted as an adviser to the UK and US governments. He regularly appears on the TV and radio and in the press discussing consumer psychology and behavioral intervention.