Sarah Mitson is Head of Global Brand and Shopper at Kantar TNS, one of the world's largest insight, information and consultancy groups. Sarah has worked for over 20 years in senior strategic roles for leading retail and consumer goods companies. As Head of Shopper for TNS her particular interest in eCommerce led to the development of new research solutions to address the need for shopper insights online. Sarah has a Masters from Oxford University and an MBA from London Business School and recently completed an MSc in Social Cognition at UCL.