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shopper brain conference
AMSTERDAM, October 30-november 1, 2019
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Richard Shotton

Richard is the author of The Choice Factory, the best-selling book on applying behavioral science to marketing. He started his career as a media planner 17 years ago, working on accounts such as Coke, 118 118 and, before moving into research. He is currently the Head of Behavioural Science at MG OMD. Richard writes about the behavioral experiments he runs for titles such as Marketing Week, The Drum, Campaign, Admap and Quartz. He tweets about the latest social psychology findings from the handle.

Richard will present on November 8th in the main hall on the following topic (learn more »)

Behavioral Biases That Influence What Consumers Buy
• Why marketers should care about findings from psychology
• How to harness behavioral science to improve the effectiveness of marketing efforts