shopper brain conference
Amsterdam, November 7-9, 2018

Raymond Burke

Dr. Ray Burke is a pioneer in the field of shopper marketing, with a research program that extends over 25 years. He is the founding director of the Kelley School’s Customer Interface Laboratory, and Editor-in-Chief of the Journal of Shopper Research. Prior to joining the Kelley faculty, he served on the faculties of the Harvard Business School and the University of Pennsylvania’s Wharton School. His articles have appeared in the Harvard Business Review, Journal of Consumer Research, Journal of Marketing, International Journal of Research in Marketing, and Marketing Science, among others, and he has been awarded four patents for his innovations in marketing research methodology and digitally enhanced shopping experiences. Dr. Burke’s recent research focuses on understanding the dynamics of "retail shoppability" – a store's capacity to translate consumer demand into purchase. Using a combination of laboratory and field research methods, he has identified a set of factors that drive shopper engagement and purchase conversion, including store layout and signage, product organization and presentation, visual and physical clutter, product assortment, price, and service quality, among other factors.