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shopper brain conference
AMSTERDAM, October 30-november 1, 2019
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Philip de Wulf



Over 25 years of marketing and sales, general business management, business development and insight & innovation management experience in blue chip food & beverage and lifestyle MNC's. Experience on (global) branding and innovation for a.o. /Heineken/Camel/Coca-Cola/Healthy Choice/Wrigley's/FrieslandCampina/Vodafone/Almarai

Practising design thinking in profiling, strategy & innovation with triple P bottomline view, respect for diversity and total value chain orientation.