Dr Lucia Carriero, PhD is a neuroscientist and has been working at some of the most excellent academic institutions around Europe, including the International School for Advanced Studies (ISAS) in Trieste (Italy), the Max Planck Institute in Munich (Germany), and at the CNRS in Lyon (France). She obtained numerous prizes and research grant, and is actively involved in supervising doctoral and graduate fellows. She is currently appointed as CEO at Neuroset Italia. Her main interests concern the neural processes underlying people decision making, motivation and reward processing. She is also interested in exploring how in-store atmospherics, sensory inputs and products design influence purchase decisions.