Liraz Margalit, PhD, is a Web Psychologist, a Keynote Speaker and Head of Behavioral Research at Clicktale. She integrates cognitive and behavioral economic perspectives to analyzes online consumer behavior and deliver actionable insights for business stakeholders. She was awarded with the OBE, Online Business Excellence for 2016 and her consumer behavior research was awarded for the Best of Neuromarketing 2016. Her research and studies can be found in top business magazines such as Entrepreneur, TechCrunch and Forbes. She also writes an ongoing blog for Psychology Today named “Behind Online Behavior”.