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shopper brain conference europe
DUBLIN, 25-26 October 2023
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Graeme Newell

Graeme Newell is President of 602 Communications, a broadcast marketing research and consulting firm that specializes in emotional marketing. He turns mere viewers into passionate groupies.

Emotional marketing creates powerful customer loyalty by reflecting the customer's deepest-held attitudes, values and core beliefs. Drawing from thousands of best-in-class TV commercials, Graeme shows companies how to transcend the standard consumer relationship, and build a deep friendship with customers.

Graeme Newell has done research and consulting for some of the world’s most prominent corporations, including: GE, Disney, Sony, Hearst, ABC, CBS, Madison Square Garden, Time-Warner, Comcast, News Corp, and Universal.