Geoffrey Gill, is the President of Shimmer Americas, the leading provider of biometric equipment to the neuromarketing industry. One of the pioneers in neuromarketing, Mr. Gill has spent the last 10 years in key roles at leading neuromarketing companies, including Innerscope Research, Nielsen Consumer Neuroscience, and Shimmer. He has an AB in Applied Mathematics from Harvard University and a MS in Management of Technology from the MIT Sloan School.