Graduated from METU, Eda Ocak started her career as a consultant in Accenture. Providing marketing and HR consultancy to major Turkish companies; she decided to pursue her career in the field of neuromarketing. Eda Ocak is the strategy director and partner at ThinkNeuro, the first and leading neuromarketing research company in Turkey. ThinkNeuro provides marketing outputs to its clients by combining psychology, neuroscience with its expertise. Eda has mainly focused on shopper, web and mobile application experience measured by brain imaging and eye tracking technologies; along with brand positioning, advertisement, logo and packaging optimization.