shopper brain conference - europe
November 8-9, 2018

Eamon Fulcher



Dr Eamon Fulcher has worked on implicit cognition for over 25 years, beginning with his PhD in Neural Networks at Imperial College London. He now runs Split Second Research with Prof Gemma Calvert, a pioneer in neuromarketing. Split Second Research offers a range of implicit tests for measuring subconscious consumer evaluations at all parts of the brand life cycle, from new product development to TV advertising.