shopper brain conference - europe
November 8-9, 2018

Devora Rogers



Devora Rogers has spent nearly a decade focused on understanding what drives decision making; for consumers, shoppers, and patients. Devora has served in marketing and behavioral analytics leadership roles at Inmar Inc and IPG's Shopper Sciences where she consulted with both emerging and global brands to provide tangible, insights-based solutions for brands to reach their shoppers across the path to purchase. During her tenure with IPG’s Emerging Media Lab and Shopper Sciences units, Devora was instrumental in developing the shopper insights methodology which served as the foundation for both Shopper Sciences’ toolset and the Google Zero Moment of Truth study. Today, Devora consults with a range of clients and recently joined EA software firm, Casewise as CMO.