Constant Berkhout is a passionate practitioner of retail marketing and shopper insights and he is the founder and owner of Rijnbrug Advies. His clients include (non)food retailers and suppliers such as Migros (Switzerland), SPAR ( China) and Danone. Constant has a broad international experience which he gained across a large number of categories, functional areas on both retail and industry side with companies such as Ahold, Kraft Foods, Gillette / P&G.
In November 2015 Constant published his book about retail and shopper behaviour titled “Retail Marketing Strategy, Delivering Shopper Delight”. His book is the fruit of a quest of more than 20 years to understand and capture shopper behaviour and retail best practices. Constant presents five proficiencies that each retailer should master to become successful. Each proficiency is illustrated with help of the latest academic research and numerous case studies and practical suggestions (www.constant-opportunities.com).