Buket Bakıc is graduated from Anadolu University, Industrial Engineering Department at 2012 and Statistics with double major program. After graduating. She worked as a Project Executive for 3 years at IPSOS and has been working as a Market Research Specialist at Turkcell since May 2017. Her expertise in research consist of shopper research, segmentation, channel and category management. She has gained experience in project management, business development, quantitative analysis, working with a multi-functional and international team. For Buket it's an amazing experience to witness and be a part of the transformation of research industry from “data quality & presenting the data” to “expertise and impactful insights”.