shopper brain conference
Amsterdam, November 8-9, 2018

Alastair Herbert



Linguabrand makes brands measurably more persuasive. Their software surfaces the underlying thinking and feelings in brand conversations. Alastair Herbert is their Founder Partner.

Alastair worked client-side for many years. He was marketing director of both Invesco and FTSE before moving into consulting. Linguabrand emerged as a response to the trivial way brands deal with the most important form of human communication – language. Heavily influenced by the work of Lakoff and Johnson and James Pennebaker, Alastair is an evangelist for connecting brand voices to audience emotions. Linguabrand does this by listening deeply before changing the way brands speak.

Clients have included Adidas, Eurostar, HSBC and Samsung.

Voices Drive Choices