Day 2 — Shopper Brain Conference

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LAST YEAR'S AGENDA: Day 2
Amsterdam - Friday, November 1, 2019

9:15	Welcome coffee and registration
10:15	Welcome Back Recap of Day 1 Phil McGee, President Decision Breakers
INNOVATION IN SHOPPER RESEARCH
10:45	Using Artificial Intelligence and Machine Learning to Better Understand Shoppers • How to effectively leverage Artificial Intelligence (AI) and Machine Learning (ML) in marketing? • At which stages in the customer journey can you use AI and ML • What potential other applications are out there? Denyse Drummond-Dunn, Founder, C3Centricity
11:15	Using Neuro to Understand Collective Experience • How do you take neuroscience methods out of the lab and into the real world? • How do audiences respond psychologically and physiologically to collective experiences? • Exciting case studies from West End' theater and a Desperados Underwater Night Club Daniel C. Richardson, Professor of Experimental Psychology, University College London
11:45	Saving the Planet One Burger at a Time • Case study: the challenge of omnivores to make more sustainable food choices • Using response-time testing to understand consumers' perceptions better • How to apply the new insights to build a behavioral change strategy Duncan Smith, Managing Director, Mindlab
12:15	Lunch Break
FRICTION: WHY THEY DON'T BUY
13:45	Tripping Points and the Science of Human Experience • What are Tripping Points and how do you identify them? • What technology do you use to measure customer’s arousal? • How can Tripping Points help you improve your customer experience? Tim Routledge, Co-Founder, CX Lab
14:15	If You Think You Don’t Know How to Use it, You Probably Won’t Buy it • Why won’t some shoppers buy your product, even if they like it? • How can you successfully target ‘lost buyers’? • How do you help your customers overcome a fixed mindset? Giulia Ghiotto, Mental Personal Trainer, Thelia Braincare
14:45	Coffee Break
IMPROVING YOUR SALES WITH THOUGHTFUL RETAIL DESIGN
15:15	Priming the Brain for a Purchasing Decision • How do you prime your customer’s brain to lead them to the desired decision? • What information to withhold, and what to reveal to a customer, and in what order? • Insights from 10+ EEG studies on what people remember after being exposed to messaging Carmen Simon, Founder, Memzy
15:45	Designing Retail Experiences in the Age of Audio Disruption • How does sound affect the customer experience? • How do sonic experiences compare to other sensory retail experiences? • What does the future hold for sensory experiences in retail? Steve Keller, Sonic Strategy Director, Pandora
16:15	Wrap-up and networking drinks
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