LAST YEAR'S AGENDA: Day 1
Amsterdam - Thursday, October 31, 2019
Amsterdam - Thursday, October 31, 2019
9:00 | Welcome coffee & registration |
9:30 | Opening by master of ceremonies, Phil McGee, President, Decision Breakers |
GET READY FOR THE FUTURE: THE CHANGING ROLE OF THE PHYSICAL STORE | |
9:45 |
Vital Role of the Shopper’s Subconscious Throughout the Shopping Journey • The changing role of the physical store • Critical importance of retailers and marketers becoming “active retailers” • Anticipating shopper demand through neural connectivity to the shopper Mark Heckman, Managing Partner, Accelerated Merchandising |
10:15 |
How to Effectively Use
Innovative Retail Technologies
• What are some of the most innovative in-store retail solutions today? • Are these technologies genuinely beneficial to retailers? • How can you most effectively deploy them? Tibert Verhagen, Associate Professor, Amsterdam University of Applied Sciences Jesse Weltevreden, Professor, Amsterdam University of Applied Sciences |
10:45 | Coffee Break |
TWEAKING THE SHOPPER JOURNEY | |
11:15 |
Brain-Pleasing Retail
Marketing Methods • What does the customer journey towards a purchasing decision look like from a neuroscience perspective? • What is the difference between ‘brain-pleasing’ and ‘emotional’ marketing? • How to use neuroscience rooted methods to shape customer experiences ex-ante? Lluis Martinez-Ribes, Associate Professor at ESADE Business School, m+f=! |
11:45 | Turning the Shopping Experience on its Head • A comprehensive audit that captures the shopper’s journey from beginning to end • All the variables that can be manipulated throughout a shopper’s journey • Key elements and principles of experience design Lyn M. Falk, President, Retailworks |
12:30 | Lunch break |
NEXT LEVEL RESEARCH | |
13:45 |
Eye-tracking
for Attention Research – a Mercedes Benz Case Study |
14:15 | Big Behavioral Data • Category benchmarking: diagnosing performance, identifying growth opportunities • POS and off-location displays: the role of shopper touchpoints • The importance of taking a total store approach Peter Brawn, Founder, Gateway Research |
15:00 | Coffee Break |
EXPERIENCES WITH NEUROMARKETING IN BUSINESS | |
15:45 | What Neuroscience Can Tell About Product Failures What shopper marketers need to know about the brain's ability to categorize objects • The neuroscientific bases for the categorization mechanism of the brain • Understanding the staggering failure rates of new products • Theory in practice: what neuroscience tells about failed product introductions Enrique Strelow, Head of Shopper Communication, Ferrero |
16:15 | Business Panel Discussion Using Neuromarketing for Shopper Research. • How to get your company to experiment with neuromarketing • Best and worst experiences using neuromarketing • Top three wishes for neuro suppliers A live debate about neuromarketing business lessons, led by Master of Ceremonies Phil McGee |
SHOPPER BRAIN NETWORKING | |
16:45 | Wrap-up & Networking Drinks |
19:00 | Transfer to the restaurant 19:00 (back at Hotel Casa 22:15) Mingle with other shopper marketers, consumer insight professionals, and everyone else with a passion for retail and an innovative mind, while enjoying the Dutch cuisine in the lovely atmosphere of the "Tropen Museum's" restaurant. Registration (60 euro + vat, including 3 courses and drinks) is necessary. Add this to my registration » | Conference Dinner at the Tropen Museum
« go (back) to the pre-conference activities | go to the agenda of day 2 » |