Amsterdam - Thursday, October 31, 2019
|9:00||Welcome coffee & registration|
|9:30||Opening by master of ceremonies, Phil McGee, President, Decision Breakers |
GET READY FOR THE FUTURE: THE CHANGING ROLE OF THE PHYSICAL STORE
Vital Role of the Shopper’s Subconscious Throughout the Shopping Journey|
• The changing role of the physical store
• Critical importance of retailers and marketers becoming “active retailers”
• Anticipating shopper demand through neural connectivity to the shopper
Mark Heckman, Managing Partner, Accelerated Merchandising
How to Effectively Use
Innovative Retail Technologies
• What are some of the most innovative in-store retail solutions today?
• Are these technologies genuinely beneficial to retailers?
• How can you most effectively deploy them?
Tibert Verhagen, Associate Professor, Amsterdam University of Applied Sciences
Jesse Weltevreden, Professor, Amsterdam University of Applied Sciences
TWEAKING THE SHOPPER JOURNEY
Marketing Methods |
• What does the customer journey towards a purchasing decision look like from a neuroscience perspective?
• What is the difference between ‘brain-pleasing’ and ‘emotional’ marketing?
• How to use neuroscience rooted methods to shape customer experiences ex-ante?
Lluis Martinez-Ribes, Associate Professor at ESADE Business School, m+f=!
|11:45||Turning the Shopping Experience on its Head|
• A comprehensive audit that captures the shopper’s journey from beginning to end
• All the variables that can be manipulated throughout a shopper’s journey
• Key elements and principles of experience design
Lyn M. Falk, President, Retailworks
NEXT LEVEL RESEARCH
for Attention Research – a Mercedes Benz Case Study
|Big Behavioral Data |
• Category benchmarking: diagnosing performance, identifying growth opportunities
• POS and off-location displays: the role of shopper touchpoints
• The importance of taking a total store approach
Peter Brawn, Founder, Gateway Research
EXPERIENCES WITH NEUROMARKETING IN BUSINESS
|15:45||What Neuroscience Can Tell About Product Failures|
What shopper marketers need to know about the brain's ability to categorize objects
• The neuroscientific bases for the categorization mechanism of the brain
• Understanding the staggering failure rates of new products
• Theory in practice: what neuroscience tells about failed product introductions
Enrique Strelow, Head of Shopper Communication, Ferrero
|16:15||Business Panel Discussion|
Using Neuromarketing for Shopper Research.
• How to get your company to experiment with neuromarketing
• Best and worst experiences using neuromarketing
• Top three wishes for neuro suppliers
A live debate about neuromarketing business lessons, led by Master of Ceremonies Phil McGee
SHOPPER BRAIN NETWORKING
|16:45||Wrap-up & Networking Drinks|
|19:00||Conference Dinner at the Tropen Museum|
Transfer to the restaurant 19:00 (back at Hotel Casa 22:15)
Mingle with other shopper marketers, consumer insight professionals, and everyone else with a passion for retail and an innovative mind, while enjoying the Dutch cuisine in the lovely atmosphere of the "Tropen Museum's" restaurant.
Registration (60 euro + vat, including 3 courses and drinks) is necessary. Add this to my registration »
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