shopper brain conference
AMSTERDAM, October 30-november 1, 2019
Buy tickets

Day 1
Amsterdam - Thursday, October 31, 2019

9:00Welcome coffee & registration
9:30Opening by master of ceremonies, Phil McGee, President, Decision Breakers 

GET READY FOR THE FUTURE: THE CHANGING ROLE OF THE PHYSICAL STORE
9:45  Vital Role of the Shopper’s Subconscious Throughout the Shopping Journey
• The changing role of the physical store
• Critical importance of retailers and marketers becoming “active retailers”
• Anticipating shopper demand through neural connectivity to the shopper
Mark Heckman, Managing Partner, Accelerated Merchandising 

10:15



How to Effectively Use Innovative Retail Technologies
• What are some of the most innovative in-store retail solutions today?
• Are these technologies genuinely beneficial to retailers?
• How can you most effectively deploy them?
Tibert Verhagen,
Associate Professor, Amsterdam University of Applied Sciences
Jesse Weltevreden,
Professor, Amsterdam University of Applied Sciences 

10:45

Coffee Break

TWEAKING THE SHOPPER JOURNEY

11:15

Brain-Pleasing Retail Marketing Methods  
• What does the customer journey towards a purchasing decision look like from a neuroscience perspective?
• What is the difference between ‘brain-pleasing’ and ‘emotional’ marketing?       
• How to use neuroscience rooted methods to shape customer experiences ex-ante?
Lluis Martinez-Ribes,
Associate Professor at ESADE Business School, m+f=! 

11:45Turning the Shopping Experience on its Head
• A comprehensive audit that captures the shopper’s journey from beginning to end
• All the variables that can be manipulated throughout a shopper’s journey
• Key elements and principles of experience design
Lyn M. Falk, President, Retailworks 
12:30Lunch break


NEXT LEVEL RESEARCH
13:45

Eye-tracking for Attention Research – a Mercedes Benz Case Study
• Are new, expensive websites necessarily better than older, cheaper ones?
• What is the best way to use eye-tracking to measure online user experience?
• Case study on the online appointment booking platform of Mercedes Benz
Veit Etzold, Professor Marketing and Sales, Fachhochschule Aalen

14:15


Big Behavioral Data 
• Category benchmarking: diagnosing performance, identifying growth opportunities
• POS and off-location displays: the role of shopper touchpoints
• The importance of taking a total store approach
Peter Brawn, Founder, Gateway Research
15:00

Coffee Break


EXPERIENCES WITH NEUROMARKETING IN BUSINESS
15:45What Neuroscience Can Tell About Product Failures
What shopper marketers need to know about the brain's ability to categorize objects
• The neuroscientific bases for the categorization mechanism of the brain
• Understanding the staggering failure rates of new products
• Theory in practice: what neuroscience tells about failed product introductions
Enrique Strelow, Head of Shopper Communication, Ferrero
16:15Business Panel Discussion
Using Neuromarketing for Shopper Research.
• How to get your company to experiment with neuromarketing
• Best and worst experiences using neuromarketing
• Top three wishes for neuro suppliers
A live debate about neuromarketing business lessons, led by Master of Ceremonies Phil McGee

SHOPPER BRAIN NETWORKING
16:45Wrap-up & Networking Drinks
19:00
Conference Dinner at the Tropen Museum
Transfer to the restaurant 19:00 (back at Hotel Casa 22:15)

Mingle with other shopper marketers, consumer insight professionals, and everyone else with a passion for retail and an innovative mind, while enjoying the Dutch cuisine in the lovely atmosphere of the "Tropen Museum's" restaurant.

Registration (60 euro + vat, including 3 courses and drinks) is necessary. Add this to my registration »
 
 « go (back) to the pre-conference activities | go to the agenda of day 2 »