shopper brain conference europe
DUBLIN, 25-26 October 2023
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The Concept of a Brand in One's Mind
Thursday October 20, 11:45

ow our brains processes a brand carries important lessons for marketers. A brand’s visual identity - its logo, colors and fonts -  can be analyzed and understood by the human brain in less than half a second. Research on these concepts has improved the last decades. And has important consequences for our understanding of close consumer–brand relationships for various consumer behaviors, such as loyalty and positive word-of-mouth.

In this talk, Roeland Dietvorst will reveal new insights on the concept of a brand in a shopper's brain. And will share tips and ideas to remain a steady brand, without becoming outdated.

Audience take-aways:
  • A better understanding of how the brain processes and interpret a brand
  • Tips for brands in the time of information overload
  • Neuroscience lessons for building long-term brand relationships
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