How to reduce customer's tiredness when they manage purchasing information
Thursday October 20, 14:15
Shopping is a process that not only runs on emotions. It's also an operational flow, with tasks to be performed over a period of time. One of them is getting information and processing it. When customers do so this cortex-based cognitive load at low speed and high glucose consumption is tiring them.
Professor Lluis Martinez-Ribes will share practical brain-friendly methods to reduce customers' pain by improving the way retail firms provide the needed information - both digital and physical.
Audience takeaways:
- A better understanding of the cognitive load of shopping, and how to reduce it
- Creating more effective shopper information for the whole shopper journey
See full agenda
Organized by
Silver Sponsors
Media Partners
.jpg)
