shopper brain conference europe
DUBLIN, 25-26 October 2023
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Reducing the Paradox of Choice 
Thursday October 20, 16:15 

More or less assortment? The mantra “more is less” has found its way to supermarkets around the world. Under influence of new learnings in the fields of behavioral economics and neuro-research, we have come to understand why too large an assortment does not work.

At the Shopper Brain Conference 2016, Constant Berkhout will explain that reducing assortments needs a clear strategy. As shoppers tend to think that they are more unique than they actually are, it takes a good understanding of how to present shelves with smaller assortments effectively.

Audience take-aways:
- Theoretical bases for the paradox of choice
- A better understanding of shopper's habitually purchases
- Practical examples of well implemented assortment reducements

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