shopper brain conference - eu
October 5-6, 2017
The Psychological Revolution is Now
October 6, 2017 12:15 AM

Recent scientific and technological advancements are allowing psychological profiling to be performed at mass scale. These approaches are allowing brands to know their audiences intimately at levels that have never been possible before and are hailing in a new revolution in data driven marketing. In this talk, Richard Summers exposes how these techniques work, what insights psychological data offers and explores how large psychological data sets are influencing everything from marketing creative, through real time personalisation to programmatic media buying

Audience take-aways:
• What insights can psychological data offer?
• How large psychological data sets are influencing everything?

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