shopper brain conference - europe
November 8-9, 2018

The Shopper Brain Conference 

The Shopper Brain Conference is an exclusive event on the intersection of retail and consumer neuroscience, especially designed for senior level participants from leading brands, retailers, e-tailers, catalogers, trade marketers and retail industry consultants. The Shopper Brain Conference Amsterdam, October 5-6, 2017 will provide opportunities for participants to network with peers, gain new in-field contacts and engage in collaborative discussions with the largest neuromarketing network in the world

Agenda - Thursday October 5, 2017 

09:00Welcome coffee & registration
09:45Opening (by Leo van de Polder and Carla Nagel)

10:00


Shopper Marketing: Change or Die
- The impact of technological disruption on the retail sector and shopper marketing
- How marketing, retail and shopper marketing need to change to succeed
Peter Steidl, Principal, Neurothinking & author of Shopper Marketing and Neuromarketing Essentials

10:45



The “Now What” of the Shopper Brain
Actionable science for real world impact
Improving effectiveness at the point of purchase by applying the principles of shopper motivation, mental ease and neurological triggers
Kathryn Purchase, Head of Shopper, decode

11:15

Coffee Break
WHERE SHOPPER MARKETING MEETS NEURO

11:45

The Neuroscience of Effort – Why Customers Love it Easy
- Understand the role that emotions and habits play in shaping consumer behavior
- Explore the implicit drivers of customer engagement
- Assess the impact of effort on the overall consumer experience
Ana Iorga, Founder and Chief Neuroscientist,Buyer Brain

12:15


How Does the Non-Conscious Impact Consumer Behavior and How Do We Measure It?
The hidden psychological drivers and changers that impact retention, purchase, engagement and trust
Simon Moore, Partner and Chartered Psychologist the Innovationbubble

12:45

Lunch Break

SPLIT SECOND DECISION MAKING AND EMOTIONS

14:00


How Much? Effectiveness of Strike Through and Other Techniques in Different Market Verticals 
- Scientific background of split second decision making affected by different price strategies
- Implicit measures of price decision making in different segments and the results
- Tips and tricks for shopper marketers and retailers
Eamon Fulcher, Director, Split Second Research
14:45

The Trial Experience in the Shoppers Mind and Emotional Data
Henrik Madsen Dreijer, CEO, Neuro Shopper Marketing

15:15

Coffee Break

OUTSTANDING IN SHOPPER'S EXPERIENCE

15:45


Shopper Brain in Business: Outstanding Customer Experience Strategies
The smartest shopper marketers already know how to please the shopper brain with designing an outstanding shopping experience. Three award winning shopper marketers were selected to share their story.

16:15

Disrupting the Chocolate Industry
- Selling chocolate by Stealing the Shopper’s heart.     
- How a marketing strategy that fits today’s values and transparent world
Speaker to be announced

16:45Wrap-up & Networking Drinks 

Agenda - Friday October 6, 2017

SHOPPER MARKETING IN A CHANGING WORLD
09:00Welcome coffee 
PRACTICAL LESSONS IN BUYING BEHAVIOR

11:45


The Psychology Behind Consumers Online Decisions
- How people make online decisions online and
- What types of factors influence their decision-making processes
- How to capture intent, analyze behavior, change user flows
Liraz Margalit, Web Psychologist and Head of Behavioral Research, Clicktale

12:15

The Power of Priming
How to Use Priming Technique in Marketing in a Non-Aggressive Way?
- What is priming in marketing?
- How can we build a brand awareness without the push marketing technique?
- How can we use priming and gamification to extend the attention span?
Dalibor Šumiga, behavioral marketing specialist, founder and CEO of Promosapiens

12:45Lunch
EFFECTIVE STORE LAY-OUT

13:45

Optimizing Store Layout for More Effective Floor Usage
- Analyzing shopper's in store shopping behavior with observation technology and understanding how the shopper behavior relates to sales
- Case study: increasing sales with +25% by optimizing the store layout
Jan Hillesland, CEO at Link Analytix Global OU

14:15

Speaker to be announced 

15:15 Coffee-break 

BRANDING

15:45

Evaluating Associations to Brands
The goal of the present investigation was to see how effective is a TV spot in communicating what it is supposed to do, and how useful is the Implicit Association Test (IAT) in evaluating associations to brands. Results for an empirical study showed the IAT is useful not only for assessing implicit associations to brands but also for assessing the effectiveness of TV commercial campaigns.
Christian Caldato, Psychologist & Neuromarketing Specialist with a MS in Psychology, TCW
16:153 Companies With an Brain-Pleasing Branding Strategy
The brightest shopper marketers already know how to build a true relationship with their shoppers by applying a consistent brand experience. The shopper brain conference invited three award winning shopper marketers were selected to share their story.
16:45Networking drinks