shopper brain conference
Amsterdam, November 8-9, 2018

PRESENTATIONS

DAY 1

09:00Welcome coffee & registration
09:45Opening (by Leo van de Polder and Carla Nagel)

10:00


Shopper Marketing: Change or Die
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Peter Steidl, Principal, Neurothinking & Author, Shopper Marketing and Neuromarketing Essentials

10:45



The “Now What” of the Shopper Brain

VIDEO - Ask me for £5

Kathryn Purchase, Head of Shopper, decode

11:15

Coffee Break

WHERE SHOPPER MARKETING MEETS NEUROMARKETING

11:45

The Neuroscience of Effort – Why Customers Love it Easy

Ana Iorga, Founder and Chief Neuroscientist, Buyer Brain

12:15


How Does the Nonconscious Impact Consumer Behavior and How Do We Measure It?

Andra Magerusan, Senior Business Psychologist, The Innovationbubble

12:45

Lunch Break


SPLIT SECOND DECISION MAKING AND EMOTIONS

14:00


How Much? Effectiveness of Strike Through and Other Techniques in Different Market Verticals 

Eamon Fulcher, Director, Split Second Research
14:45
Imagination and the Impact on Buying Behavior

Thomas Bjørnsten, Researcher and Partner, You Sense It

15:15

Coffee Break


OUTSTANDING IN SHOPPER'S EXPERIENCE

15:45


Best Practices for Building Emotional Attachment

Graeme Newell, President, 602 communications

16:15

Purpose-Driven Marketing in Practice: Disrupting the Chocolate Industry

Ynzo van Zanten, Choco Evangelist, Tony’s Chocolonely

16:45Wrap-up & Networking Drinks 

DAY 2

PRACTICAL LESSONS IN BUYING BEHAVIOR
09:00Welcome coffee 
10:00Marketing to Consumers' Instincts

Matthew Willcox, Founding Partner, The Business of Choice
10:45The Power of Priming

Dalibor Šumiga, Behavioral Marketing Specialist, Founder and CEO, Promosapiens
11:15Coffee Break

SHOPPER PSYCHOLOGY IN A CHANGING WORLD
 

11:45


The Psychology Behind Shopper's Online Decisions
Free e-book » 

Liraz Margalit, Web Psychologist and Head of Behavioral Research, Clicktale

12:15
The Psychological Revolution is Now

Richard Summers, Chief Scientist, CrowdCat
12:45Lunch Break

IMPROVING IN-STORE EFFECTIVENESS

13:45

Optimizing Store Layout for More Effective Floor Usage

Jan Hillesland, CEO, Link Analytix Global OU

14:15

Leveraging the Power of Scent: Unlocking its Secrets to Improve Retail Experiences

Andy Myers, Walnut Ltd.

14:45 Coffee-break 


RECENT STUDIES ON EFFECTIVE BRANDING AND CREATIVE CONCEPTS

15:15

Evaluating Associations to Brands

Christian Caldato, Psychologist & Neuromarketing Specialist with a MS in Psychology, TSW
15:45

The “Artificial Creativity” Project

Frank Buckler, Founder & CEO, Success Drivers

16:30Wrap-up and networking drinks