Neuromarketing for Shopper Marketers
October 30, 2019. 9:00-12:00, Amsterdam or November 19, 2019. 9:00-12:00
Join neuromarketing pioneer Michael E. Smith for an intense introduction to neuromarketing for shopper marketers. In one afternoon you are up-to-date with the latest technologies, the opportunities and pitfalls.
Program
* The what and why of neuromarketing in retail* The how: behavioral methods
• Response time
• Eye-tracking
• Facial expression analysis
* The how: peripheral nervous system physiology
• Heart rate variability
• Electrodermal responses
* The how: central nervous system physiology
• Electroencephalography
• functional Magnetic Resonance Imaging (fMRI)
* Ethics of neuromarketing
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Your teacher
Michael E. Smith, Founder and Principal Scientist, Adaptation ResearchInvestment
The registration fee is 350 euro + 21% VAT per person. This includes:- Your participation including catering
- Slides of the presentation - which gives a great overview of today's neuromarketing possibilities
- A certificate of participation and completion